Within the marketing industry, there are multiple ways to market a product or service. Mobile applications have the ability to boost sales over 100% in a year. That is an extremely high percentage to some people, but with everyone transitioning to smart phones, we all...
The world is becoming more innovative every day. Along with updated technology, comes different marketing and advertising tactics for all business sizes. Small businesses tend to have "old school" marketing strategies and fail to see the opportunity of mobile applications. Face-to-face or word-of-mouth advertising works...
Desktop usage is falling while mobile internet usage is rising. Consumers have downloaded 178 billion apps in 2017 and that number is continual climbing.Mobile users are spending 87 percent of their time in apps, versus just 13 percent on the web. (ComScore) Mobile apps are projected...