Making a Small Business Website (A Beginner’s Guide)
Because you are running a small business, you may not have the funds to outsource some activities. Hiring a site designer, for example, might be costly if you want to develop an online presence. However, creating a small company website on your own might be difficult.
Fortunately, this procedure is not as difficult as it appears. Some beginner-friendly website builder ideal for a small business will allow you to develop a gorgeous site even if you have no prior knowledge. Best of all, many of these gadgets are really affordable.
Step 1: Choose your website building platform
Here’s what we recommend for small businesses:
- WordPress. WordPress comes in two flavors. We will concentrate on WordPress.org, which provides you with the most capabilities and allows you greater control over your website. You will need to arrange your own hosting (more on that later).
- Website builders that are hosted on the internet. If you want all-in-one solutions, you might want to look into a trusted website builder like Squarespace or Wix. These systems include comprehensive website designs out of the box, which you can alter with a drag-and-drop interface. You won’t need to outsource hosting to another firm, but you’ll have fewer design freedom.
Step 2: Pick your domain name
Your domain name should preferably be the same as your company name. If you’re stuck on a name, there are various website generators that may help you with, such as Domain heel.
Step 3: Find your hosting provider
If you use an all-in-one website builder, you may skip this step. WordPress users should read on. You have numerous good beginner-friendly hosting companies to choose from. Bluehost is our #1 choice, and it is officially recommended by WordPress.org.
Step 4: Install the WordPress software
Again, if you choose to utilize an all-in-one website builder like Squarespace, you may skip this step. If you decide to utilize WordPress and a hosting business, you will need to install the software in order to use the Content Management System (CMS).
Step 5: Select a theme or template
WordPress and Squarespace both provide a plethora of templates (or themes) that are easily customizable. Many of them are also free to use. You may access free theme settings in WordPress from your dashboard by going to Appearance > Themes: You may tweak your theme when you install and activate it.
Step 6: Install plugins or extensions
Plugins (in WordPress) and extensions (in Squarespace and other page builders) can be used to extend the functionality of your website. You may struggle to get the most out of your small company website if you do not have these tools. Squarespace’s wide library of extensions is available for browsing. You’ll have access to around 60,000 plugins if you use WordPress.
Step 7: Add your content
As you create your website, you will almost certainly want to add content right away. It’s a good idea to have a general structure in mind before you start.
The following elements are required for the majority of company websites:
- Homepage. Many visitors will view this as the first thing they see when they arrive at your website. It should provide a concise outline of your services. It should also contain obvious access to other parts.
- Products, Services, or Portfolio page. This is where you will display your work and discuss what you have to offer potential consumers or clients.
- About page. This is where you will tell your narrative or give facts about your team.
- Contact page. Ideally, you should include a contact form and encourage customers to contact you if they have any questions.
- Blog. This is a must-have for many organizations these days, as well as a terrific content marketing tool.