Google Search Engine Optimization (SEO) Guidance
On-page SEO tips for 2023
1. A/B testing
I’ll start with some on-page topics. A/B testing, or simply testing, is the first tip.
We’ve seen a lot more testing tools emerge in the last few years, which is fantastic because SEO isn’t as simple as making a decision and implementing it and calling it a day. SEO is implemented, evaluated, and then decisions or course corrections are made.
Is this something we should reconsider? Was C’s performance superior to D’s? Which one would we pick? All of the tips we’ve discussed today can be applied to this testing mindset. SEO is extremely complex, and the old-school concept of best practices simply does not cut it any longer. So, in ’22, cultivate a testing mindset with your SEO.
2. Author pages
Author pages are ranked second. I really like this because Google updated some of their advice about author pages and schema markup this year. It’s an important part of my strategy, as are many of the websites I use. A high-quality author page assists Google in evaluating your authors, which can be used for E-A-T and other purposes, as well as linking them to their expertise.
So linking your articles to a good author page typically includes links to other websites, author profiles, links to articles they wrote, and some biographical information. It can help your authors establish themselves as experts in a specific field. So go over your author pages and try to improve them; make this a task.
3. Google title rewrites
Number three is Google title rewrites. I don’t believe there will be a more talked-about topic in 2022 than Google rewriting titles. Many studies, including one I conducted, show that Google rewrites 60%, 70%, or 80% of a site’s titles. It can be aggravating. However, we’ve discovered that many people aren’t evaluating those Google title rewrites. You can learn a lot about your own titles if you do this.
What is the purpose of Google rewriting it? Isn’t my title a little long? Is there anything I’m missing? Is there anything in there that Google doesn’t like? In some cases, you may be able to go back and attempt to rectify the headline that Google rewrote if they’re doing a poor job. So, Google title rewriting, audit those Google titles, and see what you can do.
4. Nuke the “fluff”
Speaking of fluff, this could be the year to ditch the SEO fluff. You’re aware of what I’m referring to when I say SEO fluff. It’s all about the flowery keywords. It’s those descriptions, as well as the recipe pages.” Oh, I was strolling through the Irish countryside, daydreaming about my bread and biscuits.” That is your nonsense. We’ve discovered that it may not be necessary, and may even be harmful to your SEO. Today, Google appears to be rewarding sites that provide quick answers and more direct engagement.
Improved engagement is usually beneficial to your customers as well. So, in 2022, experiment with removing the fluff.