Why is Web Development Important for Your Local Business?

A study found that 46 percent of small businesses do not have a website. On the contrary, 97 percent of people use the internet to locate a local business. So, if your company does not have a website, you will be invisible to the 97/100 people who do not know your name.

In this article, we will discuss why every small business needs a website and why having an online presence is becoming increasingly important for businesses of all sizes.

Consumer attitudes are changing in tandem with technological advancements, and if you don’t keep up, you’ll lose a significant portion of your revenue. Nobody will remember that there is a small eCommerce store that sells one-of-a-kind clothing unless you tell them! And creating a website accomplishes exactly that.


Still wondering why I need a website? Take a look at this:

[1] Your company is global and never closes.

Shakespeare was correct for today’s growth-minded business owners: the world is your oyster! There are numerous opportunities for international growth by expanding globally. Going global can expose you to new markets, increase sales and revenue, and expose your company to different values and cultures, all of which can increase brand value and profits. But without a website, all of this is a pipe dream.

Before having to engage with a brand, 81% of consumers conduct online research. If you don’t have a website, you have a 0% chance of appearing in search results. With a website and some digital marketing and SEO optimization (we’ll get to that later), you have a better chance of appearing at the top of Google’s search results and gaining more visibility with potential customers.

[2] Demonstrate Products and Services

Online shopping is preferred by 57% of consumers. Only people who visit your physical store will have an idea of what you sell if you don’t have a website. Website development, on the other hand, means that your products and services will be available to anyone with internet access. Your website will serve as a catalog for the services or products that your company specializes in.

To attract potential customers, showcase your products with amazing pictures, detailed descriptions, and customer testimonials. After consuming content from a brand, 60% of consumers feel much happier about it. Remember, with a website, you can sell items instantly.


[3] Gathering Customer Information

Every business has one thing in common: they all want to increase their revenue and grow. Every company requires leads! What exactly are leads? Leads are people who have the potential to convert into customers. Furthermore, your website is a lead generation machine.

Begin by analyzing your Google Analytics data to determine the sources of traffic to your website. Investigate the demographics of the people who are visiting your website. Then, increase marketing efforts for the sources that are generating the greatest percentage of conversions.

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