Blog

Small Business Web Development: Three Advantages of a Great Site

Regardless of the size of the business, 47 percent of buyers will check the website before making a purchase. Thirty percent of these customers opt to buy from that company because they favor their website.

By finishing small company web development now, you can ensure that you are in the running as a viable firm to buy from. By doing so, you will greatly benefit from increased business credibility, as well as several other advantages of having a website. Continue reading to learn three reasons why you need an amazing website as a small business.

 

1. Small Business Website Development Increases Credibility

If a consumer searches your company and does not discover a website, they are likely to believe you are a fraud out to take their money. However, if you have a website, you may reassure customers of your validity by displaying your company’s:

• A contact page
• An about us page
• Past work you have done
• Reviews
• Testimonials

By doing so, you can build your credibility as not only a legitimate firm, but also a trustworthy business that keeps its commitments.

2. A website aids in the establishment of brand identity

Your brand identity is comprised of the following elements:

• Mission
• Vision
• Values
• Unique positioning
• Brand personality

Building a website is the ideal approach to present all of these crucial features so that customers can quickly locate them. You may highlight these features on a “about us” page or even on your homepage to give people a sense of who you are as a business. The better they understand you and what you stand for, the more probable it is that they will buy from you.

3. Use a Business Website to Increase Brand Recognition

 

Many small company owners are unaware of the distinction between brand identity and brand recognition. As previously said, brand identity is concerned with how consumers perceive you as a business, whereas brand recognition is concerned with consumers remembering and recalling your brand.

By connecting to that website in guest articles and comments, you may increase brand recognition through small company web development. You may also establish a blog with a link to your website. People will be able to relate to your business when they read your post about industry-specific themes.

Essentially, a website serves as a repository for all of your branding activities. You want to connect back to your website as you increase brand awareness so that people can acquire a better knowledge of your brand identity. The more individuals that view your website, the more likely they are to remember your brand. The more people remember your brand, the more they trust you and are prepared to buy from you.