The Ultimate Guide to Bad SEO v Good SEO

So you can get started with SEO on your own. But first, a word of caution. There is such a thing as ineffective SEO.

In general, bad SEO refers to the use of unethical, out-of-date, or illegal practices that fall outside of Google’s guidelines. Poor SEO can be harmful to your business.

Here are some bad SEO examples to avoid:

  1. The Same Content

Any fresh content should be unique and fresh. Even if the blog is more than a year old but you want to reuse it, start a new one! Non-original content is not suitable.

Simply put, if search results already have same material in their index, there’s no reason for them to index your web page because it has nothing new to offer.As a result, each good content must be unique. There will be no copying and pasting from some other blog or website.


  1. Repeated keywords

Keywords are essential for SEO, but they must be used in an organic, or natural, manner. Don’t stuff your website with the same keywords because you want someone searching for ‘catering’ to find your catering business.

Writing ‘a catering business centered in Norwich, for all your foodservice necessities, catering for wedding breakfasts, catering for large events, etc.’ is not a good idea.

Furthermore, it is a poor use of the English language. Write in a normal, professional tone, as if you were selling your products to a customer. Simply weave the keywords into the content naturally.

  1. Careful With Those Links

Back to the cross-references. It’s great to be a guest blogger on another blog or to have someone write for you, but keep in mind that the writing should be of high quality because it reflects on your company. You don’t want to publish sloppy content on your website just because you agreed to do so in exchange for a link.

In addition, the writing should be unique, relevant, and useful to your target audience. Do not simply publish anyone’s content!


  1. Paid Links

Did you know that you can buy links? Some businesses will provide you with a list of links that you can use on your website. However, search engines consider this to be poor SEO. This is because they prefer natural backlinks over shortcuts. Even if it initially provides results for your website traffic, Google will discover that you paid for the links and you may lose your ranking.


  1. Slow websites

Your website should ideally load in less than 4-5 seconds and be accessible at all times. A website that is temporarily or unexpectedly unavailable is bad for your SEO practices. If your website is taking too long to load or you need to build a new one, you can contact a     digital agency like Lead Genera for assistance.

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