Blog

3 Crucial SEO Considerations for 2022

Regardless of how frequently search engine algorithms change, organic traffic remains one of the most consistent and significant sources of leads and consumers for businesses.

As you move ahead to 2022, it’s critical to realize the need for a disciplined, research-based strategy to SEO that takes into consideration a wide range of ranking variables. This essay will teach you about five considerations that will be crucial in the following year.

Let’s get started.

1. Expertise, Authority, and Trust (EAT) 

The abbreviation “EAT” refers to a grouping of three ranking variables used to measure the quality of a website’s content: expertise, authority, and trust. Google’s Search Quality Rater Guidelines include this.

Here’s a quick rundown of each factor:

Expertise – The accuracy, timeliness, and depth of material are all examples of expertise. Hiring experienced experts, evaluating your site on a regular basis, and publishing author profiles are all examples of strategies to increase expertise.

Authority – In general, authority refers to the number and quality of citations to information, which are often in the form of links and social media shares. The importance of authority emphasizes the need of content marketing in 2022.

Trust – Trust generally relates to your brand’s and website overall perception. Brand authority, previous adherence to quality standards, and referrals from top-tier domains are all potential factors.

2. Desktop Page Experience (UX-Driven SEO) and Core Web Vitals

Google’s “page experience upgrade” is one of the most significant algorithm updates of 2021, and it is predicted to have long-term consequences far into and into 2022. Google stated that it will complete the addition of page experience ranking signals to desktop sites by February 2022.

The upgrade, in addition to numerous other elements, focuses on three areas of user experience known as “Core Web Vitals”: greatest contentful paint, initial input latency, and cumulative layout change. Ensuring that these on-site features are taken into account means that the user experience will be maximized beyond the EAT-based ranking criteria.

3. Link Building and Citations

Link building is still a significant ranking element and one of Google’s oldest and most fundamental methods of creating a site’s reputation. Citations are the local business equivalents of links. Link building is a crucial component of any SEO strategy, and there is no indication that this will change in 2022.

When adopting an active approach to link-building (usually in the form of outreach), three aspects are important to consider:

Quality – Links from high-quality, trusted sites carry much greater weight than low-quality alternatives.

Quantity – Generally speaking, the more links you can acquire, the better.

Anchor text – You should aim to build a diverse and relevant anchor text profile.

 

Conclusion 

It’s all too tempting to believe that nothing about SEO is consistent. However, ranking variables change much more gradually than many organizations believe.

It is critical to keep this in mind when you develop your SEO strategy. While particular technology goals may shift, correctly laying the framework that emphasizes customer experience above all else will assure long-term success — in 2022 and beyond.