How do I get more sales leads with social media marketing?
In today’s digital age, social media is on the rise in the marketing world. Businesses of all types and sizes have used social media marketing to generate more sales leads.
What is social media marketing?
Social media marketing (SMM) can be described as “techniques that target social networks and applications to spread brand awareness or promote particular products” (Techopedia)
Social media marketing has revolutionized the marketing industry. Its popularity derives from its variety of benefits and various tactics.
- Easy to use
- Larger outreach
- Target audience
- Brand loyalty
Although social media is easy to use, the marketing aspect takes strategy and analysis.
In order to successfully market on social media…
- Be true to your brand
Social media is a growing phenomenon and it is likely there are other businesses similar to yours already out there. It is important to stick to your brand, be genuine, and unique.
- Be consistent
Consistency is one of the most critical factors in launching your social media success. There are many competitors and other businesses out there. Although, consistency will allow others to remember your brand and increase their willingness to engage.
- Multiple platforms
Establishing a social media presence on multiple platforms is crucial to expanding your business’ outreach and a variety of content. It is important to understand that not all users are centralized under one platform. Some of the most popular platforms include Facebook, Instagram, Twitter, Youtube, and Snapchat.
- Variety of content
A diverse mix of content will increase audience engagement and cater to users who prefer one type of content over another. Also, it creates a more exciting and interesting profile in comparison to competitors.
- Customer engagement
Social media marketing has immensely changed the aspect of customer engagement towards businesses. On social media, businesses are capable of interacting with customers more quickly, personally, and effectively.
- Set goals
Setting a goal in terms of followers, engagement, or sales leads is key to growing your presence on social media. Also, it is important to be realistic.
- Measure, research, and evaluate
Measuring, researching, and evaluating refers to understanding your audience and the type of content your business should be putting out there. Taking the time to do this will not only keep your audience engaged but grow it as well.
What are social media marketing tactics?
Social media marketing tactics are methods used on social networking platforms in order to grow or sustain an audience.
What are the tactics my business can use in order to generate more sales leads?
- Video marketing
- User-generated content
User-generated content is an extremely effective method to engage with your audience and spread brand awareness. According to Bazaarvoice, “over half (51%) of Americans trust UGC more than other information on a company website (16%) or news articles about the company (14%) when looking for information about a brand, product, or service”.
- Social Storytelling
The art of storytelling keeps audiences engaged and adds a sense of humanity to your brand. Most users enjoy relatability and less structured brand posts.
- Content themes
Content themes create an aesthetically pleasing profile and will attract a larger audience. They can also add character or a signature to a brand.
- Brand advocates/Influencers
Brand advocates and influencers improve the credibility of your brand and attract niche audiences. These niche audiences are the perfect market to become potential sales leads.
Hashtags are another excellent method to reach your target audience. Users that discover your brand through a hashtag are already semi-interested in your business and create a potential sales lead audience.
- Run social media ads
Social media advertising is dominating much of our social media feeds. It is near impossible to use a social platform without running into an advertisement. These advertisements allow for businesses to grow sales, fanbase, and reach target audiences. Also, they are an opportunity to incorporate user-generated content.